1. As a group what problem did you identify and why in response to 'drink tea'?
We didn't really identified a problem as such, we just wanted to give people more of a reason to drink tea rather than, it tastes nice or the health benefits or because it's british. We wanted people to drink tea for a good cause, therefore we decided to tie in the concept of charity, and proposed a tea stall to raise money for Comic Relief. We chose the name 'Charitea' for the concept, playing on the words 'charity' and 'tea'. The people we targeted already drank tea because we didn't go out of our way to promote the benefits or why you should drink tea, we just wanted people to drink tea for a good cause.
2. What methods did you use to gather evidence to prove this was a problem and what forms did it take?
Primary: Beth and Danielle were in charge of sourcing tea and the required items needed, this meant going to tea shops to enquire about pricing, as well other stores to purchase the equipment needed. Laura had emailed Comic Relief and they sent us fundraising packs for the day, including balloons, stickers and a form to fill in for our donation. Laura and I carried out a risk assessment with colleges building reg team, this entailed us researching power points, water points and the risks involved.
Secondary: We used online supermarket stores to find relevant tea flavours we may of not seen in store, and to help compare prices. I researched infographs related to coffee and tea to find influences, whilst everyone else researched their own personal jobs as well on the internet.
Quantitative: We researched into the costs of the products we were sourcing, as well as competitors costs with the cafe, so we could sell our products for a reasonable cost, raising money, without spending too much initially, or putting people off buying tea from 'Charitea'.
Qualitative: Websites were used for qualitative research, along with on going feedback from our tutors and other students, as well as constantly critiquing each others work for the brief, ensuring we worked together and resolved the problem at hand.
3. What methods of research did you find useful and why?
The primary research on costs proved most vital because all proceeds went to charity the less we spent the better because we didn't want to spend £40 on printing and equipment and only raise £40 because that would have been a massive failure. So by finding out where was best to source cups, tea etc.. was the key component to the success of raising the money we did whilst spending so little.
4. What research could you of carried out that would have proved more useful?
I think focus groups on flavoured tea could have proved more useful because some of the flavoured teas sales figures were terrible and could have easily been improved if we simply asked people what their favourite flavoured tea were instead of trying to find a flavour to suit that specific celeb.
5. How did you manage the workload as part of a group?
I found it difficult to rely on a couple of group members at times especially through the important times like preparing all the cups and belly bands for the stall or going for a drink of water and coming back an hour and half later that really frustrated me because I felt like a couple of us put in the serious hard graft doing all the tedious boring jobs because people didn't turn up. This time round I found it a lot more difficult to work in a group compared to previous tasks, I don't know why this is. I found it great to work with laura because we have similar mentalities where we don't want to let the rest of the group down even if they're not in so I found Laura and I worked together perfectly towards the end, I feel we powered through the boring nitty gritty jobs like health and safety and asking for permission. It was difficult to rely on peoples time management as well when they're supposed to be bringing in something we needed to progress but turn up 3 hours later meaning we have to sit around and try and think of other jobs to do as opposed to getting on with the important jobs at hand. At the tea stall I felt like everyone did work as a team and I was just happy to see the end of it to be honest even though I did enjoy the design side of things, the stress and frustration was too much.
We didn't really identified a problem as such, we just wanted to give people more of a reason to drink tea rather than, it tastes nice or the health benefits or because it's british. We wanted people to drink tea for a good cause, therefore we decided to tie in the concept of charity, and proposed a tea stall to raise money for Comic Relief. We chose the name 'Charitea' for the concept, playing on the words 'charity' and 'tea'. The people we targeted already drank tea because we didn't go out of our way to promote the benefits or why you should drink tea, we just wanted people to drink tea for a good cause.
2. What methods did you use to gather evidence to prove this was a problem and what forms did it take?
Primary: Beth and Danielle were in charge of sourcing tea and the required items needed, this meant going to tea shops to enquire about pricing, as well other stores to purchase the equipment needed. Laura had emailed Comic Relief and they sent us fundraising packs for the day, including balloons, stickers and a form to fill in for our donation. Laura and I carried out a risk assessment with colleges building reg team, this entailed us researching power points, water points and the risks involved.
Secondary: We used online supermarket stores to find relevant tea flavours we may of not seen in store, and to help compare prices. I researched infographs related to coffee and tea to find influences, whilst everyone else researched their own personal jobs as well on the internet.
Quantitative: We researched into the costs of the products we were sourcing, as well as competitors costs with the cafe, so we could sell our products for a reasonable cost, raising money, without spending too much initially, or putting people off buying tea from 'Charitea'.
Qualitative: Websites were used for qualitative research, along with on going feedback from our tutors and other students, as well as constantly critiquing each others work for the brief, ensuring we worked together and resolved the problem at hand.
3. What methods of research did you find useful and why?
The primary research on costs proved most vital because all proceeds went to charity the less we spent the better because we didn't want to spend £40 on printing and equipment and only raise £40 because that would have been a massive failure. So by finding out where was best to source cups, tea etc.. was the key component to the success of raising the money we did whilst spending so little.
4. What research could you of carried out that would have proved more useful?
I think focus groups on flavoured tea could have proved more useful because some of the flavoured teas sales figures were terrible and could have easily been improved if we simply asked people what their favourite flavoured tea were instead of trying to find a flavour to suit that specific celeb.
5. How did you manage the workload as part of a group?
I found it difficult to rely on a couple of group members at times especially through the important times like preparing all the cups and belly bands for the stall or going for a drink of water and coming back an hour and half later that really frustrated me because I felt like a couple of us put in the serious hard graft doing all the tedious boring jobs because people didn't turn up. This time round I found it a lot more difficult to work in a group compared to previous tasks, I don't know why this is. I found it great to work with laura because we have similar mentalities where we don't want to let the rest of the group down even if they're not in so I found Laura and I worked together perfectly towards the end, I feel we powered through the boring nitty gritty jobs like health and safety and asking for permission. It was difficult to rely on peoples time management as well when they're supposed to be bringing in something we needed to progress but turn up 3 hours later meaning we have to sit around and try and think of other jobs to do as opposed to getting on with the important jobs at hand. At the tea stall I felt like everyone did work as a team and I was just happy to see the end of it to be honest even though I did enjoy the design side of things, the stress and frustration was too much.
