Create branding a space for an exhibition
that provides an overview of space exploration from 1964 to 1983, showcasing a
comprehensive selection of over 100 rare and vintage NASA photographs. The
achievements of NASA and the Apollo programme languished in the popular
imagination from the end of the 1970s until the early 2000s, neglected in the
wake of previous euphoria.
Concept
The
concept is to reignite the passion and interest in space exploration through
photographs and information researched in studio brief 1.
Background
The vintage photographs on display, many
of which retain original NASA catalogue stamps on the reverse, were taken by
the men, women and machines of NASA over a period of 20 years. They include
photographs from the Gemini 4, 5, 6, 7, 8, 9, 10 and 11 missions; Apollo 4, 8,
10, 11, 12, 13, 14, 15, 16 and 17; the Mars Viking missions and the Jupiter
Voyager missions. They also include historic images such as the world’s first
picture of the Earth taken from the vicinity of the Moon (December, 1966), and
iconic images such as the ‘Earthrise’ view taken from Apollo 8 and the ‘Blue
Marble’, the first ever full Earth view (Apollo 17, December 1972).
Considerations
Target Audience
Space
enthusiast with a pre existing knowledge in space, children who are learning of
the past explorations and photographers
Deliverables