A significant amount of work that we do isn't about handing over the resolved piece of work. All of us at various points will be part of a process where we generate the ideas and then hand them over to someone else. It might be that we are doing the art work to then pass on to the printer. We have to articulate what the product is and how we communicate that to someone else. What evidence do we have to develop? What do we have to produce?
If we are working for ourselves the idea of pitching for work means that we aren't going to be going in with a final product. We are going to go in with ideas to allow the client to choose you and employ you for the work. Pitching and proposing to people what things could be is about being a graphic designer. The design process is a negotiation and a dialogue with other people. We have to communicate proposals, ambitions etc.
At this stage the proposals have nothing to do with the actual design at the end of it, it is more about the ideas that we currently have and our research. 50% of this module has got nothing to do with the final product of graphic design, it is all about how we manage and present our ideas.
If we are working for ourselves the idea of pitching for work means that we aren't going to be going in with a final product. We are going to go in with ideas to allow the client to choose you and employ you for the work. Pitching and proposing to people what things could be is about being a graphic designer. The design process is a negotiation and a dialogue with other people. We have to communicate proposals, ambitions etc.
At this stage the proposals have nothing to do with the actual design at the end of it, it is more about the ideas that we currently have and our research. 50% of this module has got nothing to do with the final product of graphic design, it is all about how we manage and present our ideas.
Aims/Objective
What research will you carry out
Where will you go for specialist information
What kind of people will you contact to help you along
What expert advice will you need
What processes will be involved
Which skills will be evidenced
What activities will take place
What pieces of finished work will be produced
What kind of people will you contact to help you along
What expert advice will you need
What processes will be involved
Which skills will be evidenced
What activities will take place
What pieces of finished work will be produced
One thing which will set us apart from other people producing the same brief is if we have considered the different objectives. It is important to look into the target audience. We should step outside of what everyone else is doing. The relationship between aims and objectives is very important, they are closely linked but they are distinctly different.
The aim is what you aspire to do... The objective is how you are going to do it.
Be S.M.A.R.T
The definition of objectives
Specific - Details what needs to be done.
Measurable - Achievements can be measured in terms of units or specific success criteria.
Achievable - That resources, scope and scale within your capabilities or capacity.
Realistic - The objectives are possible to attain which is important for your motivation.
Time bound - The period of time, target dates, schedule or timetable is clearly defined.
Think deeper into the concept and proposal. Be specific from the start. Our outcomes need to be measurable. Question what we have done, keep it on a specific day to day basis. At any given point we need to be able to review what we have done and what we haven't done.
Describe your audience
Demographics?
Locations?
Lifestyle?
Which industry?
What values do they have?
Why will they engage with it?
Describe your motivation
What are your goals?
What are your ambitions?
What are your success criteria?
What are your values? (Political standpoint, Environmental concerns, Social factors, Economic factors)
Consider the viewer
Use the appropriate tone.
Don't repeat yourself to pad it out.
Ask two people to check your grammar and spelling before you submit.
Don't be vague!
Also avoid
Unique
Nice
Special
Normal
Bland
Sleek
Definitely
Awesome
Basically
Eseentially
Totally interesting
Utilize
Like
Get
Got
I
Chance
Actually
Really
Truly
Amazing
Everyone
Never
Always
Things
Life
A lot
Good
Bad
Cool
Whatever
Went
Boring
Nice
Special
Normal
Bland
Sleek
Definitely
Awesome
Basically
Eseentially
Totally interesting
Utilize
Like
Get
Got
I
Chance
Actually
Really
Truly
Amazing
Everyone
Never
Always
Things
Life
A lot
Good
Bad
Cool
Whatever
Went
Boring
Visualise the ending
Begin with the ending in mind
What is the end point
What do I require in order for this to be achieved
Assume nothing
Explain everything
Question everything
Accept nothing