In todays session we looked at the three briefs we brought in to select one to work on, we broke down each one and looked for the pros and cons of each brief. This enabled us to decide on a brief we were happy with and thought met what we wanted from a brief.
Domino's
Pros
We can relate to the target audience as the majority are students
Open to both physical and digital giving more freedom but also allows us to work to our strengths
Deadline a week later than D&AD
Branding & Identity
Cons
Restrictive mandatories
They haven't told use what they want us to create, what is a campaign?
It's not a very specific target audience open age range both sexes (everyone loves pizza)
They're asking us to come up with a campaign that many of the same companies already do but we're not allowed to change the concept (restricted creativeness)
British council
Pros
Deliverables across both medias
Application of design across a wide range of solutions
Cons
Bilingual meaning our translation skills will come into question
The target audience is a list of everyone
Up to 12 presentation boards could be a lot to meet
Monotype
Pros
Wide range of street magazines to choose from
Freedom to create a create a typeface and apply it to
Cons
Because we're used to working as an individual we meet our own personal deadlines, we work for ourselves, we have no one else to consider or think about but in a collaboration roles are distributed across 2 people. We require roles and responsibilities to know what to expect as individuals. Communication is key.
Roles (how we meet expectations)
Project management
Resources
Contacts/Communication
Responsibilities (values and expectations)
Meeting deadlines
Maintaining clear communication
Sticking to the agreed branding/styling
Research activities
Fulfilling all agreements
What are the specific responsibilities come with each of the roles?