Design for print and web- rewritten brief

Using the original brief 'type factory' set by ISTD as a starting point I set about altering it so that it fits in with the design for print and web brief but also so that all the little niggles are ironed out. For example the audience included tourists whereas I thought it's generally just type lovers and creative who visit places like this. I also altered it so that it wasn't a museum that was stuck in the same place everyday throughout the year, it is now a pop up festival that celebrates the love of type which I feel suits the creative industry nowadays as well as aids the whole design process. Because it only a festival it's now more concise allowing a whole program of activities to take place as opposed to just exhibitions and a store.

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD504	Outcomes

BRIEF TITLE
The Brief	Considerations
Design a visual identity and range of promotional material both print and web based for a typographical festival that captures the essence of the festival. As well as providing a visual identity consider information and way finding, how will the audience find the festival and their way around as well as knowing what’s happening. The festival also has a store selling a range of typographical delights that will need to be merchandised.	Work for both print and web Location; where and why? How will it be promoted? What will make web different and not just print on screen? What will the audience take from the festival? And what will the festival take from the audience? Costing (everything has a budget) Uniform designs throughout
Background	Concept/Proposition
The type festival is set over a month and showcases not only the legends of typography but new up and coming typographical designers. The festival won’t focus solely on typographical design though, it also features studies into typefaces and foundries Special events such as screenings, talks and workshops will take place over the course of the festival. A store selling prints, books and publications focused solely on type.	To create a typography festival with full promotional material, branding that works fluidly from print to web and vice versa. The branding will be uniform and spread across a series of materials such as; poster tubes, admission tickets, festival program and a range of promotional material The website will feature detailed information on the event, as well as selling tickets, a blog that keeps visitors up to date and a contact page that displays the addresses and contact information.
Target Audience	Mandatory Requirements
Designers Type enthusiasts (busy during the day, professionals, social events, networkers, passionate)	Show evidence of research into; Branding Promotion Information & Way-finding Location Print processes Web & Apps
Tone of Voice	Deliverables
	A series of printed responses An app A functioning website Information & Wayfinding Branding & Promotion