Contents
Date
Time
Title
Tag Line
About
Where
Logo
Image
Poster Layout Development
The posters follow a simple layout heavily based on my research, the image is the main focus because it is a photography exhibition. The it's all down to typography hierarchy, the title and logo are largest, then the date, tag line, what it's about and then all the little details like location, price and times. I've decided to separate the logo and having it floating around over the images is to replicate the effects of gravity and to tie in the whole space theme further.
Below is a series of development images in which I experiment with laying over the way finding icons to give it a more graphical feel but I found they interfered with the image too much and didn't make to much sense in terms of functionality. They simply looked like they had been placed there to 'look good'.
I also experimented with image size, the images are all square so I found them very difficult to work with in terms of positioning, therefore I laid them out similar to a polaroid. The images where then scaled up all the way to the edges or down to give more focus on the text and information. I found the best way to display the image was to have them aligned with the margin, this way the text wasn't in line so it was apparent they weren't relatable in the sense it was a description of the image but still had some relativity.
I placed the images on a off white background just to make them stand out ever so slightly, some of the text looked a little lost in the vast white spaces, especially the bread crumbs at the bottom.
Final Poster Series