What the five most important words from the brief?
Illustrate
Engage
Communicate
Celebrate
Concept
What are the five most important considerations?
Work both print and digitally
Broad context of illustration in which illustration operates in the 21st century
Concept is key
Don't be restricted by medium
Illustration is most powerful when driven by a strong concept
Name five related products
Gig posters
Record sleeve
Music promotional material
Music magazines
Band merchandise
Name five related places
Record stores
Award shows
Music studio
London
Bar/Nightclubs
My brief was then passed on to another person who hadn't read it before and they answered the exact same questions to see how people respond to the brief and if they have any different views.
What the five most important words from the brief?
Audience
Engage
Communicate
Celebrate
Concept
What are the five most important considerations?
Choice of event
Style, method of outcome
Concept
Audience
Print and digital
Name five related products
Vinyl
CD
Poster
Bilboard
Magazine
Name five related places
Music studio
Bars
Record stores
Bus stops
Print shops
This task showed us that similarities aren't necessarily a good thing because it illustrates to us that most people will be thinking the exact same. Therefore their responses will be the same as well, we need to think outside of the box. We were then given a series of eight questions to answer about the audience that will help us form some sort of foundation on how we approach our response because it sets a tone of voice and helps us aim it at a specific demographic.
Who is the audience
Music lovers, people who enjoy music across a range of genres artists have signed.
Who should the audience be
Music lovers with a passion for design who will appreciate both the subject and the artwork.
Who could the audience be
Print lovers, music purchasers, music enthusiasts, designers.
Why
Because they take an interest in that genre or subject area or it could just appeal to them as they're part of the music industry or simply just purchasing a record.
What do they do
Work in the creative fields, listen to music regularly and have a knowledge or understanding of music.
Where do they go
Gigs, music stores, festivals, exhibitions
What do they buy
Records, prints, music, posters, music related books and collectables
What do they want to be
They want to be on trend and have their finger on the pulse
The more we start to understand the audience and the people we are dealing with the more successful the outcome will be.
Who is the audience
The judges are in fact the audience because ultimately they are going to be judging it. Who are they? When we are doing our research look at the judges and what they are looking for. As well as researching in to the brand.
Last year two students fulfilled a brief whereby they flipped the audience on its head to look at the brief from a different perspective. For female sanitary products they designed the packaging as if it was for the boyfriends or partners going to buy this product for their other half. This is a really innovative way of answering the brief.